Five Questions to Help You Pick the Right Diesel Engine Oil

Our editors are on vacation, so we're posting some of our favorite stories from the previous year which we thought worth repeating.

Viscosity control? Shear stability? TBN retention? Confused? Best to start your search by understanding your application; tractor pulling, drag racing, stationary, street, off-road, etc. Let's take a look at these five simple questions.

What are your engine oil specifications? 

It’s important to follow what your original equipment manufacturer recommends. Reading your owner’s manual is the key to maximizing your equipment’s performance. Your manual contains vital API information about caring for your engine, including which oil grades are best suited for them. For example: SAE 15W-40, 10W-30, 5W-40 oil? Mineral, semi, or full synthetic base stock needs to be considered.

How important is fuel economy? 

If you’re keeping an eye on your miles per gallon, the right lubricant can help your equipment achieve its maximum fuel efficiency. By squeezing a few extra miles from each tank, you can see major savings over time. A semi or full-synthetic diesel engine oil is your best option to deliver maximum fuel efficiency without compromising engine performance, improving fuel economy by up to 2 percent under normal conditions and by up to 3 percent during cold starts.

Does your diesel engine run in a range of temperatures? 

Speaking of cold starts, temperature is another important consideration when choosing an engine oil. Extreme temperatures, whether hot or cold, can be brutal on moving parts in your equipment. Heat can quickly turn an engine into an oven, and the cold can thicken some oils until they’re practically jelly.

How old is your diesel engine? 

Most diesel owners want to stretch the life of their engine as long as possible. To perform their best, older diesel engines require attentive care, and a quality lubricant can go a long way toward maintaining them. For example, is your diesel running a DPF or no? Rebuilt for performance? Out of warranty?

Are you looking for more horse power or torque? 

Be sure to look at the oil’s data or spec sheet to see if it addresses increased performance, or is high in anti-wear protection, etc. Look for semi and full synthetic diesel engine oils that use shear stable synthetic base oils that are also high in film strength, have viscosity control, work with high compression, have a higher TBN retention, and if needed, designed to address demands of turbo or super-charged diesel engines.

We hope this has helped a little in your decision. Need a place to start? Take a look at these eight diesel engine oils: https://www.championbrands.com/diesel-engine-oils/

THIS STORY ORIGINALLY APPEARED IN SEPTEMBER 2020

Champion Oil Embraces Online Sales Including Amazon and eBay

There are many manufacturers who do not sell direct, yet one can find their products online. Isn't this selling direct? Today, Champion Brands released a news story that explains why customers can purchase products online even when the company itself does not sell direct to consumer.

Champion Oil Embraces Online Sales Including Amazon and eBay

(Clinton, MO / 06.26.21) Champion Oil, a global leader in the manufacture of specialty lubricants, has recently explained its position regarding online sales, including Amazon and eBay, with Minimum Advertised Pricing (MAP) and safety purchasing procedures.

Champion Oil Products are being sold more and more online. Due to their increased popularity you can find nearly all their products online, including Diesel Oils, Racing Oils, Tractor Fluids, Euro Oils, Classic and Muscle Oils, Modern Muscle Oils, Brake Fluids, and Transmission Fluids, etc.

If a consumer wants to purchase Champion products online, where should they go?

Let’s first note Champion’s business sales policy- “Champion Oil doesn’t sell direct to consumers.” The sales and distribution model for Champion is through its Master Warehouse Distributors (MWDs) and they in turn sell to wholesalers, jobbers, engine builders, end-users, or smaller warehouse distributors. Some MWDs have their own online stores which are listed on the Champion web site. 

https://www. championbrands.com/online-retailers/

It’s in this mix of sellers that it might get confusing to a buyer, especially when one considers Amazon or eBay. Not all sellers are valid retailers. Who can you trust, then, for online purchasing of Champion products?

Amazon and eBay are enormous marketplaces made up of items offered by a variety of merchants, both companies and individuals. If you’re buying from an individual, the person likely doesn’t have the reputation that a large and established company does. You can look inside their seller profile and read their reviews. Click the seller’s rating percentage next to “Seller’s rating.”

Browse the seller’s profile. Once the seller’s profile appears, you can view their star rating, feedback other buyers left, shipping rates and return policies. Before you buy you can also contact the seller with any questions you might have. The same applies to other online sales web sites.

Pricing on Amazon and eBay sometimes looks confusing. Champion provides all its MWDs with MSRP and MAP pricing. MSRP is the “manufacturer’s suggested retail price.” It’s essentially a guidepost that lets consumers and sellers decide if this is a fair price for this product. 

Also known as the list price or “sticker price,” the MSRP doesn’t have to be followed by sellers. If they bundle your product or provide additional services, they may charge people more. If they charge more without providing more, however, they’ll be far less competitive.

An MSRP is also definitely not a minimum price. It’s not legally binding. It can be considered more like a benchmark for the consumer than a restriction for the seller. The only real restriction it provides is that it contributes to consumerism: your customers know the fair value of your product, so if a seller charges more, they’d better be offering more.

MAP stands for “minimum advertised price.” A MAP policy is a legal document that brands use to define the lowest possible price a product can legally be advertised for. It doesn’t just set the minimum, though. MAP policies also outline penalties for the seller violating the minimum advertised price and a process to follow if a seller is found in violation.

A MAP policy is intended to protect against price erosion, and what we call “race-to-the-bottom” pricing, where every seller must decrease their price to stay competitive until they’re essentially selling at-cost.

Another confusion that occurs on Amazon and eBay is that sometimes Champion products are listed in case lots or singles and the photos or descriptions don’t match up exactly. Plus, not all vendors on Amazon or eBay stock Champion inventory, nor have a relationship to procure it after you pay for it.

This may all sound like Champion is not supporting Amazon, eBay, or other types of online vendors, but that’s certainly not the case. There are many very good re-sellers on the web. Many of Champion’s MWDs sell on Amazon and eBay and some are doing the fulfillment for their wholesale partners on these sites. As mentioned earlier, some MWDs have their own online stores outside of Amazon and eBay.

Champion supports all merchants that are selling Champion Products at MAP pricing online. Many even have free freight programs. As mentioned earlier, Champion does not sell direct to consumers. Champion does not have a store on Amazon or eBay. It’s through Champion’s MWDs or partners that this all takes place.

Buyers using Amazon or any other online web site can contact Champion at any time with questions. https://www.championbrands.com/contacts/

Champion’s warranty statement can be found at https://www.championbrands.com/wp-content/uploads/2019/09/Champion-Brands-Warranty.pdf

About the company: Champion Brands, LLC, is a globally recognized industry leader in specialty lubricants for over 65 years. Champion also produces and blends over 350 products including fuel, oil, engine additives, and lubricants for the racing, automotive, heavy truck, agricultural, industrial, and specialty markets. For more information about Champion products contact your nearest Champion distributor or call Champion at 660-890-6231. Champion Brands, LLC; 1001 Golden Drive, Clinton, MO, 64735 or go to http://www.championbrands.com

2021 Champion New Products
and Announcements

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Champion Oil Seeking Diesel Vehicle Builds for SEMA 2021

Special Offer For New Champion Diesel Oil Distributors

Champion Blue Flame Diesel Engine Oil Recommended for Limited-Edition Shelby F-250 Super Baja Pick-Up

Champion Oil Introduces a Professional Grade 80% Ether Starting Fluid
Champion Blue Flame Diesel Engine Oil Supports OOIDA Members
Champion Offers Power-Shield Assembly Lube & Oil Booster to Diesel Engine Builders

Champion Launches API CK-4 Premium Heavy Duty SAE 10W-30 Diesel Engine Oil

Champion Dot 5 Brake Fluid Is Purpose Built for Classic, Antique and Collector Diesel Vehicles
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