Ram Touts Its Luxury Diesel Leadership with a 2022 Ram 1500 Limited 10th Anniversary Edition.

It's hard to believe, but we're already beginning to see announcements for the cars and trucks of 2022. Ten years ago Ram sought to position itself as a leader in the luxury pickup truck category. Their track record show that their efforts were not in vain. This week Ram unveiled its new 2022 Ram 150 Limited 10th Anniversary Edition. 

It's not just Ram thumping its chest and saying, "Look at what we've done." If you've been paying attention, the leading journalists in our industry have showered accolades on this half-ton pickup and the legacy it has been building.

Last year, Car and Driver declared that "the Ram 1500 isn't the best pickup truck because it has the most 'best-in-class' accolades but because it raises expectations for the entire breed." Others expressed similar sentiments.

The 2022, the Dutch multinational automotive company Stellantis declares, raises the benchmark on what a luxury pickup can be. "The new 2022 Ram 1500 Limited 10th Anniversary Edition celebrates 10 years of luxury pickup truck leadership, featuring the ultimate combination of capability, luxury and refinement," said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis.

Every brand takes great pains to stake out a niche for each of its product offerings. The Ram 1500 Limited debuted in 2012 with regal aims, especially with its interior space where it used real wood, leather and metal trim. Today this tradition continues with quilted leather-wrapped seats and door inserts, plus a suede headliner.

For engine options, there's a 5.7-liter Hemi V-8 with eTorque mild-hybrid assist, or the 3.0 EcoDiesel engine. For fuel economy, the EcoDiesel has the best numbers with an EPA rating of 22/32 city/highway. 

Ram Trucks became a stand alone division of its own in 2009. Their hard-working lineup includes the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, ProMaster and ProMaster City.

The Ram press release highlights a long string of achievements that they are proud of. Here's a portion of that list, in case you missed it. 

• 1,075 lb.-ft. of torque with Cummins Turbo Diesel
• Towing capacity of 37,100 lbs. with Ram 3500
• Segment first 1,000 lb.-ft of torque with Cummins Turbo Diesel
• Payload of 7,680 lbs. with Ram 3500
• Most luxurious: Ram Limited with real wood, real leather and 12-inch Uconnect touchscreen
• Best ride and handling with exclusive link coil rear and auto-level air suspensions
• Most interior space with Ram Mega Cab
• Most capable full-size off-road pickup – Ram Power Wagon
• Ram 1500, America's most powerful half-ton diesel pickup with 480 lb.-ft. of torque, achieves an unsurpassed 33 mpg highway and delivers up to 1,000 miles of range on a single tank of fuel
• Ram 1500 TRX is the quickest, fastest and most powerful mass-produced pickup truck in the world
• Most awarded light-duty truck in America
• Highest owner loyalty of any half-ton pickup
• Over the last 30 years, Ram has the highest percentage of pickups still on the road

Links of Interest

The Press Release at PR Newswire

The Automoblog story with tons of photos, plus pricing and availability info

 

Champion Blue Flame Diesel Engine Oil Recommended for Limited-Edition Shelby F-250 Super Baja Pick-Up

In February the story broke about the new Shelby F-250 Super Baja Limited. It was a fun story because for many, this is what dreams are made of. The name alone is iconic, in part because of its celebrated history. It's not every day that you see a car designer featured on the silver screen. (Ford v. Ferrari) Then again, the Shelby story really does at times appear to be bigger than life.

So it with special enthusiasm that I read yesterday's news headline: 

Champion Blue Flame Diesel Engine Oil Recommended for Limited-Edition Shelby F-250 Super Baja Pick-Up 

Here's the rest of the story.

Champion Oil, a global leader in performance diesel engine oil now celebrating its 65th anniversary, announced that Shelby American is recommending Blue Flame Diesel Engine Oil  for its new Ford Shelby F-250 Super Baja, a Limited-Edition off-roading pick-up truck. 

“We deigned the Shelby F-250 Super Baja pickup to perform under extreme conditions, both on and off-road," said Gary Patterson, president of Shelby American. “With 6.7-liter V8 Power Stroke Turbo Diesel churning out 475-horsepower and 1,050 pound-feet of torque, the truck can really fly. For such an aggressive application, we recommend using Champion’s Blue Flame 15w40 CK4/SN Performance Diesel Engine Oil."  

Built for Shelby in Elkhart, Indiana, by Tuscany Motor Co., and in Las Vegas by the Shelby American team, the trucks will be sold at select Ford dealers in the U.S. Each will be documented in the official Shelby Registry. Production will be limited to only 250 vehicles.

Blue Flame Diesel Engine Oils are formulated with workhorse high-zinc performance additives, superior protection, advanced polymer technology, and high TBN, supported by a carrier blend of synthetic fluids. The Shelby F-250 Super Baja needs a total of 13 quarts of oil including the capacity of the oil filter.

In addition, Blue Flame Diesel Engine Oils deliver unmatched high temperature film strength and lubricity protection, with the muscle to combat oil shear and maximize sustained cylinder compression. They also inhibit oxidation, corrosive acids, sludge and varnish build-up. 

These robust performance oils keep diesel engines going longer by reducing soot-induced engine wear, controlling abrasive soot contamination and preventing high temperature corrosion, even while allowing for improved fuel economy and lower total cost of ownership. They are proven to increase engine horsepower and torque. https://www.championbrands.com/diesel-engine-oils/

About the company: Champion Brands, LLC, is a globally recognized industry leader in specialty lubricants for over 65 years. Champion Brands, LLC also produces and blends over 300 products including fuel, oil, engine additives, and lubricants for the racing, automotive, heavy truck, agricultural, industrial, and specialty markets. For more information about contact Champion at 660-890-6231. Champion Brands, LLC; 1001 Golden Drive, Clinton, MO  http://www.championbrands.com

Limited Edition Armed-Forces-Inspired Ram Trucks Bolt from the Gate

On March 2 another branch of the U.S. armed forces was honored with the introduction of a special edition Built to Serve Ram 1500 pickup. Now available with a 3.0-liter V6 diesel with 260 horsepower and 480 pound-feet of torque, this fifth installment offers a maritime force-inspired theme with both Spitfire and Bright White exterior colors offered, along with a black interior with orange accent stitching. Ram is producing 500 models in Spitfire and 750 models in Bright White.

According to the news release, Ram has been celebrating America's five land, sea and air-based armed forces with Built to Serve editions of its popular Ram 1500 half-ton pickup truck lineup. The Built to Serve Ram trucks will be available in Ram dealer showrooms beginning in the second quarter this year.

"We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These Built to Serve models are just one way we honor those who have selflessly served our country," said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. "Whether civilian or military, Ram truck owners are very familiar with this adage as it's something we strive to build into every truck and van we produce." 

Each of the five U.S. military service branches have now been honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch's "Built to Serve Edition" models is offered in a new low-volume paint option exclusive to this program.

Here are the paint options and quantities for each branch of the service:

• Gator (1,000 units) and Diamond Black Crystal (1,000)
• Ceramic Gray (1,000) and Patriot Blue (1,000)
• Anvil (1,250) and Billet Silver Metallic (1,500)
• Tank (1,000) and Flame Red (1,000)
• Spitfire (500) and Bright White (750)

There are a number of other unique interior and exterior features that set the five breeds apart, including a United States flag and "Built to Serve" decal on each of the rear quarter panels.

Stylish embellishments abound, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.

Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers with black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.

Inside, the Built to Serve Ram trucks are accented with unique, color stitching that corresponds with each branch of the military: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone or Orange.

Underneath the skin, each Ram Built to Serve edition is ready for action, loaded with 4x4 Off-Road Group content, including:

• All-terrain tires
• Electronic-locking rear axle
• Hill-descent control
• Front suspension skid plate
• Steering gear skid plate
• Fuel tank skid plate
• Transfer case skid plate
• Tow hooks
• Heavy-duty off-road-calibrated front and rear shock absorbers

Ram Built to Serve edition packages are available on all body styles and all powertrains.

According to the U.S. Department of Veterans Affairs, approximately 7% of the U.S. population is an active member, reserve member or veteran of the armed services.

As part of the Built to Serve initiative, Ram is bringing further attention to its volunteer initiative called Ram Nation. Ram Nation has been organizing grassroots volunteer events since 2015 and, through the launch of the Built to Serve edition trucks, is reinforcing its commitment to recognizing those who serve our nation and our communities.

Much the same way that the NFL encourages professional athletes to serve their communities Ram Nation has been recruiting individuals to donate their time and to volunteer in their own communities across the nation. It's an exemplary "leadership through service" mindset. 

In addition to activating the Ram Nation volunteer corps across the U.S., Ram is extending the invitation to all individuals, regardless of whether or not they are a Ram truck owner. To join and learn about new Ram Nation volunteer events, new members can register at www.ramtrucks.com/ram-nation.html.

* * *

Story Source
Ram Launches Final Phase press release
Related: Two Diesel Stories About Ram Fuel Efficiency