According to the news release, Ram has been celebrating America's five land, sea and air-based armed forces with Built to Serve editions of its popular Ram 1500 half-ton pickup truck lineup. The Built to Serve Ram trucks will be available in Ram dealer showrooms beginning in the second quarter this year.
"We owe a huge debt of gratitude to our armed forces and the brave men and women who serve them. These Built to Serve models are just one way we honor those who have selflessly served our country," said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. "Whether civilian or military, Ram truck owners are very familiar with this adage as it's something we strive to build into every truck and van we produce."
Each of the five U.S. military service branches have now been honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch's "Built to Serve Edition" models is offered in a new low-volume paint option exclusive to this program.
Here are the paint options and quantities for each branch of the service:
- Gator (1,000 units) and Diamond Black Crystal (1,000)
- Ceramic Gray (1,000) and Patriot Blue (1,000)
- Anvil (1,250) and Billet Silver Metallic (1,500)
- Tank (1,000) and Flame Red (1,000)
- Spitfire (500) and Bright White (750)
There are a number of other unique interior and exterior features that set the five breeds apart, including a United States flag and "Built to Serve" decal on each of the rear quarter panels.
Stylish embellishments abound, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets a unique treatment consisting of an all-black grille and surround, black bumpers with black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps and dual four-inch black exhaust tips.
Inside, the Built to Serve Ram trucks are accented with unique, color stitching that corresponds with each branch of the military: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone or Orange.
Underneath the skin, each Ram Built to Serve edition is ready for action, loaded with 4x4 Off-Road Group content, including:
- All-terrain tires
- Electronic-locking rear axle
- Hill-descent control
- Front suspension skid plate
- Steering gear skid plate
- Fuel tank skid plate
- Transfer case skid plate
- Tow hooks
- Heavy-duty off-road-calibrated front and rear shock absorbers
Ram Built to Serve edition packages are available on all body styles and all powertrains.
According to the U.S. Department of Veterans Affairs, approximately 7% of the U.S. population is an active member, reserve member or veteran of the armed services.
As part of the Built to Serve initiative, Ram is bringing further attention to its volunteer initiative called Ram Nation. Ram Nation has been organizing grassroots volunteer events since 2015 and, through the launch of the Built to Serve edition trucks, is reinforcing its commitment to recognizing those who serve our nation and our communities.
Much the same way that the NFL encourages professional athletes to serve their communities Ram Nation has been recruiting individuals to donate their time and to volunteer in their own communities across the nation. It's an exemplary "leadership through service" mindset.
In addition to activating the Ram Nation volunteer corps across the U.S., Ram is extending the invitation to all individuals, regardless of whether or not they are a Ram truck owner. To join and learn about new Ram Nation volunteer events, new members can register at www.ramtrucks.com/ram-nation.html.
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