The term Cyber Monday, coined by the National Retail Federation, was created by retailers to encourage online shopping. The press release announcing this new "holiday" was titled, "Cyber Monday" Quickly Becoming One of the Biggest Shopping Days of the Year. And it quickly did.
Some people have called the day Blue Monday, which seems a misnomer for two reasons. First, there already was a Blue Monday, the third Monday in January which some folks evidently believed the most depressing day of the year. (No doubt they lived in a frigid, isolated place in the far North.) Second, when people shop, they seem to get energized, whether purchasing gifts for oneself or loved ones.
According to Shop.org's Bizrate Research eHoliday Mood Study last year, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving." In light of this year's hunkering down, we suspect that that number will grow even more. I've never seen so many online discounts and promotions as we're seeing this year. Cyber Monday will no doubt be one for the books.
Last year, Cyber Monday online sales grew to a record of $8.59 billion, compared with $2.98 billion in 2015. The term Cyber Monday is now international in scope.
I mention all this to draw attention to Diesel Power Products, a top-tier diesel performance headquarters located in Washington's Spokane Valley. Their online storefront provides the most comprehensive catalogue and product support in the industry. We like it that they offer Champion Blue Flame ‘Classic” Diesel Engine Oil and Champion Blue Flame API 15w40 Performance Diesel Engine Oil.
The folks at Diesel Power Products pride themselves in being America's Diesel Superstore with over 330,000 Facebook likes and 6,000 followers on Twitter. They have a small store approach—large enough to supply you with anything you need, yet small enough to remember who you are. Their thoroughly trained team of diesel enthusiasts supports their online storefront with expertise and experience.
What we like is that they are about both performance AND reliability. If you need diesel performance or stock replacement parts, call them and experience the Diesel Power Products difference. www.dieselpowerproducts.com or call: 888-993-4373
DPP lives up to their name as the Northwest’s Premier On-Line Diesel Distributor, carrying an unmatched parts selection from other many companies like Champion Oil.
Remember when the Monday after Thanksgiving meant back to work? Now it means back to work buying stuff on-line. This year you not only don't have to push anyone out of your way, it's nice to get at least some of your shopping done without wearing a mask or trying to figure out if you're six feet from the other people in line.
I love the CHAMPION "CLASSIC" BLUE FLAME SAE 15W-40 synthetic blend heavy duty diesel engine oil. It is purpose built for the protection and performance of pre-2007 diesel engines. Champion brought back the anti-wear, detergent, and dispersant additives, proven over decades to deliver superior protection and lubricity in pre-2007 model year diesel engines, and moved diesel engine oil performance to a higher level by combining them with shear stable synthetic base oils. Champion also included its exclusive TVS® (Thermal Viscosity Stabilizer) polymer chemistry borrowed from our CHAMPION RACING motor oil technology. This proprietary technology delivers unmatched film strength at high temperature, better piston ring seal for maximum compression, and increases the foot-pounds of torque in most engines. It is designed to specifically address extreme performance demands of turbo or super-charged pre-2007 model year diesel engines.
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