The article is titled Choose Purple: If Diesel Were a Candidate, Would It Be Republican or Democrat?
You can see where this is going when you read the subhead:
Diesel reaches across the aisle - to be both the economically powerful technology to get the job done today while advancing the clean air and greenhouse gas reduction benefits needed to be a sustainable technology for tomorrow. It’s a solid shade of purple.
The article begins by describing the political climate we're in: polarized. And the author describes what we're looking for in a leader today, in terms any diesel enthusiast might enjoy.
What’s needed in a leader? A steady hand with proven performance, reliable, able to do the job at hand - having enough power and durability to withstand the rigors of leadership, and of course advancing policies and ideas that make sense and lead us forward.
In our Red state vs. Blue state posture, many would see Diesel as a Red state candidate due to its being a fossil fuel. On the other hand, Diesel's efficiency -- near zero emissions -- and its ability to consume renewable biofuels turns this Red candidate into a Blue one. When you mix red and blue, what do you get?
After a brief explication, the author sums up in this manner:
In the end, Diesel reaches across the aisle - to be both the economically powerful technology to get the job done today while advancing the clean air and greenhouse gas reduction benefits needed to be a sustainable technology for tomorrow. It’s a solid shade of purple.
I thought the story was fun. You can read the whole of it here:
Choose Purple: If Diesel Were a Candidate, Would It Be Republican or Democrat?