Cool Story About Innovation, Diesel Engines and Real World Problem Solving

Here's something you don't see every day. It's called a Fat Truck by Zeal Motor, Inc. The story by Chad Elmore of how this versatile mobile power plant came into existence is a very good read. It was published in the December issue of Diesel Progress and titled Fat Truck uses Cat diesel power to go anywhere it wants.

Whether it's and ad agency executive coming up with a creative solution for a new campaign or R&D technologists creating a new product, the process for coming up with new ideas is similar. to that spelled out in James Young's classic, A Technique for Producing Ideas. Young explains that “knowledge is basic to good creative thinking,” but that this is not enough. Rather, “knowledge must be digested and eventually emerge in the form of fresh, new combinations and relationships.” And what constitutes an "idea" you may ask. According to Vilfredo Pareto "an idea is nothing more nor less than a new combination of old elements." 

This is exactly what the Fat Truck is. Or as Chad Elmore describes it, an innovative use of horsepower.

Here's the problem Zeal Motor sought to find a solution for. Power lines, wind farms, telecommunications towers and pipelines are seldom located where there's easy access. The businesses and utilities companies that own and maintain them need to be able to transport people and equipment to these locations. Pickups, side-by-sides and school buses have their limitations. Would it be possible to design something suited for these near impossible situations?

This is how the Fat Truck came to be. 

Elmore begins his story with the testimony of one of Zeal's customers:

 

A customer of Zeal Motor recently told co-founder Amine Khimjee that their new industrial off-road utility vehicle saved him $10,000 a day. Khimjee was riding with that customer in Minnesota as they inspected power lines that ran above swamp forests far from any roads. The customer explained the flooded areas they were crossing usually required a helicopter that cost thousands of dollars to put in the air. The added benefit to the Zeal Motor’s Fat Truck, he said, was that they could also bring a crew and tools.

Khimjee had enough experience and enough connections with major OEMs to believe they could find a solution to the accessibility problem. Partnering with Maxim O’Shaughnessy and Benoit Marleau, "the team launched its first product, the Fat Truck 2.8 C, in January 2019. With tires 5 ft. high, a nearly imperceptible wheelbase and a maximum speed of 25 mph, the amphibious truck can hold up to eight people inside its ROPS-certified cabin. Or it can be outfitted to carry equipment such as a welder or generator thanks to its 2200 lb payload rating."

They weren't designing "just another pickup." The Fat Truck was purpose built, picking up where the pickup stops.

What caught our eye was beefy diesel power plant they chose to install. With help from Toromont, the Cat dealer for Eastern Canada, a mid-mounted Cat C.2.2 turbocharged diesel, a Tier 4 final 2.2 L four-cylinder engine was installed and insulated against noise, heat and water. Elmore details the impressive specifics of the complicated engineering involved. The collaboration has produced a superb result. 

If you go to the Zeal Motor website, you'll see just how many crazy environments these vehicles need to operate in. Transporting equipment as well as people is no easy task in swamps or rugged terrain in treacherous winters and torrential summers.

 

Early in the article Elmore compares the vehicle to radio-control model. The driver even operates it with a joystick. Almost seems like the engineers who designed the Fat Truck are still kids trying to see just how much fun they can have. 

 

You can read the full story here:
https://www.dieselprogress.com/news/Fat-Truck-uses-Cat-diesel-power-to-go-anywhere-it-wants/8009672.article

Here's a gallery of photos showing its application versatility:  

https://www.fattruck.com/gallery.php#options