Friday, February 5, 2021

2021 Chev Silverado Diesel Makes a Splash in Argentina

On January 1, GM Authority kicked off the year with a story about a 2021 Chevrolet Silverado that was unveiled in Argentina a few days before in Cariló Park. The Silverado 1500 is a diesel-powered gem, and as you can from the photo here it is dressed in silver so luscious it appears to be liquid.

Deivis Centeno, the author of the story, shared how this was a pretty big surprise when the Silverado was unveiled at the end of year event a couple days earlier. The silver LTZ is equipped with a Duramax turbo-diesel 3.0L LM2 inline-six engine that generates 281 hp and 457 pound-feet of torque.

Argentina has more than 14 million cars and trucks on the road, more than any other Latin or South American country other than Brazil and Mexico. It's understandable that GM is seeking to find the right vehicles to match customer needs in that country. The Silverado is part of this effort. 

The top five brands in Argentina are Volkswagen, Toyota, Renault, Chevrolet and Ford. The two American automakers are neck and neck. GM has made a commitment to zero in on what Argentinians are looking for. 8% of the people there live in rural communities where agriculture remains strong. Ford is the leader in pickup truck sales, which is why GM is eager to win hearts with the Silverado.

Centeno states, "The automaker announced that it will continue analyzing its target audience’s preferences and fine-tune the most appropriate offer for the 2021 Chevrolet Silverado in the Argentine market. As a result, it’s possible that some versions of the pickup featuring the 5.3L L84 V8 engine, with 355 horsepower and 383 pound-feet of torque, will also be available in Argentina."

The Silverado is expected to go on sale during the first half of this year. It's summer in this Southern hemisphere country at the Southernmost tip of South America. GM has chosen an exotic location to display its offerings, at a place called the Chevrolet Forest Walk, a 28,000 sq. foot area in the middle of a forest. Pretty cool digs.

GM, we wish you well in your efforts there.

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1 comment:

  1. Argentina's government said Thursday it has extended a freeze on diesel fuel prices until the end of February, as it tries to reel in one of the highest inflation rates in the world.

    The freeze had been due to end Friday, but the country's president, Alberto Fernandez, issued a decree ordering it to continue until February 29, saying this is necessary to reduce inflation. The inflation rate has more than doubled over the past two years to 53.8%.

    Argentina drops deeper every day into an economic and financial crisis. Can Chevrolet help? I doubt it.

    ReplyDelete


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